Resources: Pendo on Pendo

Pendo on Pendo

At Pendo, we’re no strangers to drinking our own champagne. Teams across the organization use our own product to better understand and engage with customers at every stage of their journey. To help inspire your own strategy, here’s a look at how five teams at Pendo utilize our product—what we like to call Pendo on Pendo.

Section 1


Product teams—including product managers, UX designers, and product operations—can utilize the Pendo platform at every step of their development process. From analyzing product usage data to inform discovery, to running user research and surveys in-app, to measuring and proving product ROI, the Pendo use cases for product teams are near-endless.

How Pendo PMs evaluate product performance with Dashboards

See how one of Pendo’s lead product managers leverages Pendo Dashboards to communicate the results of a new product or feature and pair quantitative and qualitative data for powerful storytelling.

How Pendo’s product design lead uses Pendo to identify and correct usability challenges

Get a deep dive on how Pendo’s design team uses Pendo Analytics and In-app Guides to analyze and improve the usability of new products and features.

Section 2

Data and engineering

Data and engineering teams are the product organization’s counterpart in building and maintaining the product and its features. Pendo Analytics provides an additional layer of intelligence that can help engineers and data analysts make more informed decisions and better understand customers and users.

How Pendo engineers use product data to better prioritize dev decisions

Learn how data in Pendo helps our engineers have more informed conversations with product managers, ensure they’re building the right features, and optimize the development lifecycle.

How data engineering connects data sources with Pendo to grasp the full customer portfolio

See how our data engineering team connects multiple data sources with Pendo to get a clear picture of customer health—and how they share this information cross-functionally with other teams.

Section 3

Réussite client

Customer success teams are on the front line with customers day in and day out. With Pendo, they can take a more proactive approach to customer health and easily leverage detailed product usage data and no-code in-app messages.

How our customer success leaders use Pendo to identify at-risk accounts

See how our customer success team leverages Pendo to understand what makes a customer healthy and successful, and how they use this data to identify at-risk accounts.

Section 4


For marketing teams, Pendo offers the ultimate communication channel to engage with prospects and customers directly inside the product. Marketers can also use Pendo Analytics and create segments to fuel hyper-personalized campaigns.

How customer marketing uses Pendo for in-app lifecycle communication

Get a look at how Pendo’s customer marketing team uses the product to drive positive outcomes at each stage of the post-sales customer lifecycle: onboarding, education and awareness, and renewal and growth.

How product marketing uses Pendo to source customer reviews

See how one of Pendo’s product marketing managers uses Pendo In-app Guides and our integration with G2 to target specific groups of users and source more reviews.

Section 5


With Pendo, Sales teams can meet prospects and customers where they are: inside the product. Equipped with product usage and other user metadata, sellers can target their outreach to people who are the most engaged—and even automate upsell and conversion campaigns in-app.

How our sales managers use Pendo to drive upsell and free trial conversions

Learn how our sales organization leverages Pendo Analytics and In-app Guides to better understand our prospects and customers and increase upsell, cross-sell, and free trial conversions.

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