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Product Teams This is product management’s role in digital transformation

When you think about industries that are on the cutting edge of digital technology, industrial businesses aren’t necessarily one of the first that come to mind. A recent Harvard Business Review article, though, explained that while industrial firms have lagged behind consumer-facing companies, many have started to play “digital catch-up” or proactively implement new tools,... Read more »

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Customer Teams 5 ways to use in-app messaging for cross-selling and upselling

With the notion that it’s more efficient to retain an existing customer than to acquire a new one looming, many companies are looking inward to focus on their current customer base. This means both ensuring you’re supporting customers in ways that drive long-term retention and taking opportunities to provide them with even more value from... Read more »

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Using Pendo How to create in-app onboarding to delight your mobile users

There’s no doubt about it: While we strive for our mobile apps to be intuitive and user-friendly, there are always opportunities to enhance the user experience for our mobile users. One of the most successful ways you can do this is with in-app onboarding–leveraging guides, tooltips, and help buttons in the app itself to help... Read more »

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Pendo Community Introducing Pendo’s new leader of diversity, equity, and inclusion

A thesis formed in the early days of her career guides the diversity, equity, and inclusion work of Jessica (Jess) Jolley. If companies intentionally create an environment at work where people feel comfortable (and can thrive) being themselves—from their cultural backgrounds, experiences, passions, music tastes, or religious views—the place becomes more diverse and ultimately, more... Read more »

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