Driving product-led transformation: The rise of product-led marketing

Moderated by Melissa Jordan (Sr. Director, Customer Marketing at Pendo), this webinar will feature a discussion with Joe Chernov (CMO at Pendo), Evan Woock (VP, Customer Lifecycle Marketing at Zendesk), Elle Woulfe (SVP, Marketing at InVision), and Aurelia Solomon (Sr. Director, Product Marketing, Customer Marketing, and Product Education at Drift). They discuss what becoming product led means for marketing teams and explore topics like:

• How software buyers’ expectations have evolved over the years 
• What makes a great customer / product experience—and why they’re often one in the same 
• How the shift to product led has given rise to new roles in marketing
• Product-led strategies marketers can leverage to drive adoption, loyalty, and growth 

The panel also shares what being a product-led marketing organization means to them, and dive into their vision for the future of product-led marketing. This is the third installment in our four-part product-led webinar series, “Driving product-led transformation.”