Improving both digital product engagement and product experience is topping the business agenda. For the financial sector in particular, new requirements for customer engagement, coupled with shifting dynamics from startups and challengers, are renewing the focus on digital.
Hear market leader IHS Markit talk about how they are blending digital user insights and powerful in-app communications to automate personalised user experiences, streamline customer communications, and deliver continual user education.
You’ll learn how to:
- Achieve account-level insights to empower customer engagement
- Prioritise digital feature development to maximise impact and reach
- Deliver segmented and targeted communications with walkthroughs and in-app guides to optimise the customer experience
- Launch, measure, and support new functionality for individual user cohorts
- And more
