Diversity & inclusion at Pendo

Pendo company photo - CKO 2022

Our vision

Pendo is on a mission to elevate the world’s experiences with software. To meet our mission, we need people of all backgrounds, from all lived experiences, and with all different perspectives working together. As we scale and grow, we know our Pendozers will be key to our success in this journey. This is why we are constantly working to build a culture where Pendozers can be authentic, do their best work, and thrive together. We know that diversity coupled with a truly inclusive culture–where employees can bring their whole selves and perspectives–can unlock innovation, creativity, and bold ideas.

2020-2021 Progress

DEI icon
Hire a dedicated diversity, equality and inclusion leader to continue to drive our efforts

Introducing Jess Jolley, Pendo’s first director of diversity, equity, and inclusion. Learn more
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Increase the number of under-represented minorities at all levels, including board

Read our update on diversity, equity and inclusion at Pendo. Learn more
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Publish our first annual diversity report and update on yearly cadence moving forward

We recently published our first annual diversity report. Read more

2022 Efforts

  • Mandatory unconscious bias training and workplace awareness training for every employee.
  • Ensuring diversity and inclusion strategies are embedded in our recruitment, performance management, talent development and training efforts.
  • Update the Pendo platform to improve accessibility and promote inclusion.
  • Establishing better baseline data and reporting in the hiring pipeline so we can better analyze trends and understand gaps for informed programming.
  • Increasing community engagement through education, service activities, and partnership.
  • Building an inclusive culture and reinforcing our value of “respect our lives outside of work” so all Pendozers belong and can thrive in their teams.
  • Support existing and new affinity groups with executive sponsorship, as well as cross functional diversity council.
  • Ensure the events we host are welcoming to all people and include a diverse set of speakers.

Diversity data

(based on EEOC, overall + people managers for ethnicity and gender)

One of our core values is “show me the data.” We are upholding this value by making public our latest ethnicity and gender data, as reported to the U.S. Equal Employment Opportunity Commission. In future updates, we will share the results of a detailed employee survey that includes Pendo’s employees in Israel and the U.K.

Where we stand today


of Pendozers
identify as Male


of Pendozers
identify as Female


of Pendozers
are from URP* – Underrepresented populations

Race & Ethnicity | 2017-2021

*Based on EEOC reported data. Updated July 2020.

Gender Identity | 2017-Present

*Based on EEOC-reported data, which does not yet include non-binary as a gender identity.

All People Managers | Present

*Based on EEOC-reported data, which does not yet include non-binary as a gender identity.

Valeurs fondamentales

Chez Pendo, nos valeurs guident chacune de nos actions. En savoir plus

Icône Un respect pour la vie privée de nos équipes

Un respect pour la vie privée de nos équipes

Nous donnons le meilleur de nous-mêmes au travail et nous célébrons ce qui rend chacun et chacune d'entre nous unique.

Icône Des échanges directs en toute transparence

Des échanges directs en toute transparence

Nous cultivons la ponctualité, l'honnêteté et le respect lorsque nous échangeons du feedback, aussi difficile soit-il.

Icône Une attention systématiquement centrée sur les clients

Une attention systématiquement centrée sur les clients

Si nous avons la possibilité d'améliorer l'expérience client, nous le faisons.

Icône Un penchant pour l'action

Un penchant pour l'action

Nous aimons prendre l'initiative afin de faire avancer les choses, de collaborer et d'aller au-delà des attentes.

Icône Une stratégie orientée données

Une stratégie orientée données

Quelle que soit la décision, elle doit impérativement être basée sur les données.

Icône Un comportement responsable

Un comportement responsable

Nous utilisons notre meilleur jugement dans chaque action et prise de décision, et nous savons que nous pouvons compter sur nos équipes.

Icône Une victoire de groupe

Une victoire de groupe

Nous relevons et traversons les défis ensemble afin de nous développer. Nous collaborons et nous nous soutenons mutuellement, dans un esprit d'équipe constant.

Pendo company kickoff, February 2020

Affinity groups at Pendo

Employees who are free to bring their whole selves to work are more productive and innovative, which benefits the entire company. Employee-led affinity groups provide a welcoming and safe space for conversation, education, and mentorship. They also help galvanize Pendo within our communities.

Women of Pendo

Women of Pendo

The Women of Pendo affinity group facilitates gender diversity at Pendo by raising the visibility of women in the workforce, researching and recommending solutions to issues affecting women; and providing opportunities for women to develop leadership skills and broaden their network.


“Research has shown that the increase of women in leadership is helping businesses to thrive in unprecedented ways. At Pendo, we strive to close the gender gap and facilitate crucial conversations with women and our allies.”

Gender, Sexual, and Romantic Minorities

The GSRM affinity group provides a safe, inclusive and productive workplace for GSRM employees by educating the company on GSRM issues, guiding the company on recruitment, outreach and retention strategies; and providing support and mentorship in career and personal growth.


“GSRM allows me to bring my full self to work—I’m able to be more innovative, productive, and happy. We discuss LGBTQA+ issues in a safe space with GSRM individuals and allies and provide education to help inform our peers about these issues.”

Gender, Sexual and Romantic Minorities


Minority Organization Spreading the Advocacy and Inclusivity of all Cultures

The MOSAIC affinity group helps Pendo foster an environment of inclusiveness by supporting efforts to attract and retain the best URM talent, promoting URM members’ leadership and development, and leading other employees toward better cultural understanding.


“MOSAIC has given us the ability to elevate our conversations around diversity, equity, and inclusion to the exec-level and be able to execute our ideas for a more inclusive workplace. MOSAIC is a safe space for us to have open conversations on difficult topics and to navigate the workplace as underrepresented minorities.”


The Neurodiversity affinity group’s mission is to help Pendozers with ADHD, ASD, or other neurological differences be accepted, and thrive at Pendo. This group works to provide mentorship, guidance, and support for ND individuals and for parents, loved ones, and caregivers of ND family members.


“The concept of neurodiversity is still new to many people, and many common business practices can be inadvertently exclusionary or restrictive to ND individuals. It is important to us that all of our ND voices are heard and that different neurotypes are understood so that we can all contribute, bring our whole selves to work, and share our unique perspectives.”



The Femmegineers affinity group provides a safe space of understanding for underrepresented genders in engineering roles, creating opportunities for collaboration, mentorship, personal development and career growth.


“Joining the Femmegineers has really helped me feel welcomed and supported since day one. I love all of our open conversations and all of the praise we give a fellow femmegineer when they accomplish something. I’m proud to be part of a group that accepts and supports all genders working in tech.”