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Product-led Certification Course
Grow your product-led knowledge and advance your career
Take the course ->
The Product-led Certification Course from Pendo and Mind the Product covers the fundamentals of being product led. You'll learn how to apply product-led strategies to drive growth for your organization and more.
Complete the course and exam to earn a "Product-led Certified" badge for your professional profile. The course and certification exam are 100% online and self-paced.
Get certified ->Who should participate
This course is designed for product managers and business leaders who want to deepen their understanding of product-led methodologies and start applying product-led strategies to elevate their careers and their organizations.
Whether you're transitioning from a sales-led model or launching a new product, this course can help you understand the value of and best practices for becoming a product-led product manager.
What to expect
- 7 educational modules on the most important topics in product-led growth
- 3 hours of engaging, instructor-led videos
- Curriculum developed by industry leaders and product-led experts
- Optional exam to check your knowledge and earn a certification badge
Explore the curriculum
Get an overview of the certification course and what to expect.
Todd Olson
CEO and Co-founder, Pendo
Todd Olson is co-founder and CEO of Pendo, the all-in-one product experience platform. A three-time entrepreneur, Olson teamed up with fellow product leaders and technologists from Red Hat, Cisco, and Google to launch Pendo in October 2013. Todd’s passion for helping digital teams build great products led him to write the book: “The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience.”
Explore the characteristics and functions of a product-led organization—what they are and how they work together. Learn how to frame each function within your company as “product led” and how to start thinking about ways you can leverage your product to solve key business challenges.
Trisha Price
Chief Product Officer, Pendo
Trisha Price is chief product officer at Pendo, overseeing product management, design, and product ops teams and setting the product strategy for the company. Prior to joining Pendo, Trisha spent more than 20 years as a technology leader in financial services companies including nCino, Primatics Financial, and Fannie Mae.
Modern product management teams know the importance of measuring product usage. But product-led employees and teams go one step further, leveraging those insights across the company to build better customer experiences. Learn how product-led companies break down data silos and use product insights to inform strategy up to the executive level.
Emily Tate
Managing Director, Mind the Product
Emily Tate is managing director for Mind the Product, the world's largest community of product people. Prior to joining Mind the Product, Emily spent over 10 years in product leadership as a consultant with Pivotal Labs and product manager in the travel industry. She is passionate about the craft of product management and loves talking about new ways to make products people love.
As our products become a hub for the customer experience, there are new challenges for product teams, requiring an entirely new strategy for delivering products. Learn how product-led teams are evolving from shipping code to driving adoption of products. Discover how you can factor in customer feedback at every stage of product development and create “product ops” to organize and rally your entire company around the product.
Christine Itwaru
Sr. Director of Product Operations, Pendo
Christine Itwaru is senior director of product ops at Pendo, where she leads a team responsible for empowering product teams, collaborating across orgs, creating scale, and ultimately freeing up PMs to deliver value to customers. Christine has managed and grown product teams at Jefferies and Ipreo, utilizing the belief that shared experience and shared knowledge ultimately drive growth and products that make an impact.
Product-led organizations understand that users want to help themselves. They want an intuitive experience inside an application and easy access to education, help, or support. Product-led companies save humans for the highest value work and they automate the rest. Learn the best practices for product-led onboarding and self-service to drive growth and satisfaction.
Justin Nuzum
VP of Customer Success, Pendo
Justin Nuzum is the VP of success and services at Pendo, where he leads technical account management, consulting, professional service engineering, and technical support. Justin has built a career on driving self-service motions to improve the customer experience, delivering answers to users right when they need it.
Building awareness about your product begins by engaging users through your product. That includes asking your customers to leave reviews and share referrals to help build more awareness. And one of the best ways to engage new users is by finding ways to get them using the product through free trials and to let the product itself drive conversions. The ultimate goal, of course, is to find ways to hook your users by making them the center of the product experience. Learn about product-led strategies, like freemium and conversion, to drive growth.
Nichole Mace
VP of Product Growth, Pendo
Nichole Mace is a product leader focused on SaaS and product-led growth businesses, and currently runs product growth at Pendo. She loves to develop and transform products into self-serve, "no-touch" offerings. Her greatest joy is delighting users with every interaction—guiding them from an "aha" moment to real value, and enticing them to return and engage long term.
The path to becoming product led is a journey, not a single moment in time. Discover how you can use everything you’ve learned throughout this course to drive change within your organization.
Todd Olson
CEO and Co-founder, Pendo
Todd Olson is co-founder and CEO of Pendo, the all-in-one product experience platform. A three-time entrepreneur, Olson teamed up with fellow product leaders and technologists from Red Hat, Cisco, and Google to launch Pendo in October 2013. Todd’s passion for helping digital teams build great products led him to write the book: “The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience.”
More ways to learn
Check out the Product-led hub and Mind the Product for expert insights and strategies to help you advance your product-led skill set.
