What is a cross-functional GTM checklist?

Bringing products to market takes teamwork—and a lot of it. Use this end-to-end checklist to make sure you’re working well, often, and accurately with others at your company. 

How to use this checklist

Use this spreadsheet to effectively team up with external departments, from legal and billing to marketing and customer success.

Each tab includes a checklist of items you probably (definitely) need to accomplish with cross-functional teams—like updating pricing packages, aligning around internal and external messaging, and updating customer service offerings. 

If any of these items don’t apply to you (or something is missing), add a row and make this your own.